Dan Pickens Integrated Marketing and Communications is a one-stop, comprehensive marketing consultancy. We specialize in communicating our clients’ unique value propositions to those audiences on whom their business depends. In doing so, we help them identify and meet the needs of their customers and put in place ongoing communications programs to build customer trust and loyalty. With more than 25 years’ experience, Dan Pickens understands the larger context of the business environment and brings best practices to bear in strategic support of our clients’ business goals.
Our international clientele includes both large and small enterprises who seek better relationships with their key audiences and to improve awareness and consideration of their companies and products. No matter how large or small they may be, our customers want the most effective, reliable marketing and communications programs, custom designed to meet their needs and budget. For Dan Pickens, customer satisfaction is always the top priority and is achieved through consistent, persistent execution of agreed upon marketing and communications strategy.
To meet our customers’ marketing and communications needs, Dan Pickens offers a comprehensive menu of services, from planning and strategy development to tactical execution. Core competencies include:
Value Proposition and Messaging
Defining who you are and what you offer is the first step in telling your story and building credibility and trust with your audience! The words you choose and your ability to support your claims do make a difference! Let us help you tell your story.
Once your value proposition is defined, your communications strategy will dictate the collateral necessary to achieve your goals. Whether you need a video, brochures, web copy or white papers, Dan Pickens has the creative team to make your business stand out from the crowd.
Industry Analyst Relations
Industry analysts are a highly influential audience and require a focused, strategic program in order to engage and benefit from their influence. For as great as it is, their influence can cause equally great harm to the company if the relationship is not managed properly. Dan Pickens has run global industry analyst programs for Fortune 500 companies and is recognized as an industry leader in managing the relationships with this particular audience. Put our skills to work for you!
Knowing what makes a good news story is only half the battle. Knowing which media outlet to approach and how to pitch is the other half. But seeking media attention without having a clear goal in mind is lunacy. Our customers succeed with a clear media strategy and proper preparation. With experience on the local,regional and national level, Dan Pickens can help you get the coverage you want. Campaign strategy, event planning, press pitches and presentations, media tours, spokesperson training, etc., Dan Pickens delivers comprehensive media relations services.
Inevitably, your business will face a crisis. Whether it be a death of a corporate officer, a product recall, environmental or natural disaster, something will eventually happen that will require you to communicate with your key audiences in a way that builds confidence in your leadership and minimizes the damage to your reputation. Let us put in place a plan for your company to ensure, when that day comes, you will be prepared to meet it and come out unscathed.
851 Jennifer Lane
Driftwood, TX 78619
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