About Us

We follow a collaborative business model that enables us to offer our customers the exact talent and experience necessary to achieve outstanding results. Our trusted team is composed of experienced professionals whose knowledge and skills make them leaders in the industry.

headshot1 (1024x683)Dan Pickens, Owner

Dan Pickens has successfully built awareness, trust and credibility for his clients for more than 25 years. A past board-member and president of the Public Relations Society of America – Austin, TX chapter, Pickens’ strength lies in creating marketing and communications strategy, value proposition and messaging development, media relations and crisis communications.

Pickens began his career as a print journalist, working for a number of newspapers in the Texas hill country and freelancing before turning his talents to Public Relations.  He spent 11 years with the Austin – Travis County Health and Human Services Department where he managed internal and external communications programs and served as the primary spokesperson for the agency. While there, he gained subject matter expertise on environmental health, water and air pollution protection, food safety, communicable diseases, and epidemiology.

Pickens left the City of Austin to create and execute national and international public relations programs in the technology sector, eventually spending more than 12 years with Advanced Micro Devices (AMD). While there, he provided public relations support for consumer desktop and notebook processors and created and managed a global industry analyst relations program before becoming the senior product marketing manager for commercial PC and server processors. In this role, he developed value propositions and messaging and supported sales directly with competitive analysis and comparisons.

Pickens is committed to improving the quality of life for all and to serving his community.  He is currently serving his 4th term as the president of the Rolling Oaks Club, Inc., which provides swimming and other recreational opportunities for the residents of his neighborhood.


Scott McCutcheon, Collaborator
Market Research Strategy and Analysis

McCutcheon Consulting & Strategy

Scott is a seasoned market research professional and owns McCutcheon Consulting and Strategy. He conducts qualitative and quantitative analysis to help clients understand current market conditions and to forecast future market sizes.

With eighteen years of research experience on both the analyst side and on the client side, Scott was most recently a Director at Ipsos, the 3rd largest market research firm in the world. As a Director in Ipsos’s Media Content & Technology group, Scott provided research-based direction to global IT and consumer electronics brands. Prior to Ipsos’s acquisition of Synovate, Scott headed the Austin office of Synovate’s Technology & Telecommunication research division.

Before joining the analyst side, Scott was a researcher and forecaster on the client side at AMD. During his 10 years at AMD he:

  • Cofounded the corporate Market Intelligence function
  • Managed several million dollars in research spending annually
  • Owned AMD’s semi-annual 5-year forecasting process
  • Served as Vice Chairman for the Americas chapter of World Semiconductor Trade Statistics (WSTS)
  • Chaired the Statistics Committee of the Semiconductor Industry Association (SIA)
  • Received a US Patent for a marketing innovation

He has also testified as an expert witness regarding forecasting, and his market analyses have been used to inform regulatory proceedings in multiple jurisdictions.

Scott earned an MS in Community & Regional Planning from the University of Texas at Austin and a BA in English & American Literature & Language from Harvard University.

IMG_0906Cheryl D. Latimer, Collaborator
Graphic Design

Latimer Design

Cheryl Latimer is a communication graphic design professional with 26 years of experience in a variety of industries including advertising, presentations, high-tech, publishing, retail, real estate, sports, music, fine art, theater and non-profit. She is a team player with a proven track record of exceptional organizational skills and delivering projects within deadline. In her spare time Cheryl has kept Austin Texas weird by sculpting the Amy’s Ice Cream cement cows, renovating Peter Pan Mini Golf and creating 15 new sculptures for your golfing pleasure. Check out her work at http://www.latimerdesign.com/ or http://www.cheryldlatimer.com/.

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